Adbrain Measure the Full Customer Journey measures the advertising impact across a customers’ journey. It includes Path to Conversion/Attribution, Unique Reach and Frequency and In-Store Attribution.
Most if not all companies and organizations seek to establish themselves in social media platforms such as Facebook, Twitter, and Instagram in addition to their official website. Online and social media performance tracking is meant to analyze the effectiveness of a company’s social media presence. Are they generating new leads? Are they promoting brand awareness? These questions are important to assess the efficiency of the use of these social media platforms.
Promotional planning is the process of optimizing marketing tools, strategies, and resources to promote a product or service to generate demand and meet set objectives. Artificial intelligence (AI) can be used to effectively plan promotional events, measuring their outcomes, and adjusting as necessary to achieve growth.
Nowadays, the abundance of data and the advances in Machine Learning and big data applications reduce the need for top-down segmentation of customers. Smart customer clustering based on many commonalities help companies better address customer needs to provide the right experience and divide resources efficiently.
BrandLoyalty Consumer Solutions and Insights focuses on helping companies improve customer satisfaction at every stage of their journey. They provide companies with segmentation, behavior, and transaction data as well as market insights.
In return for their data—and to ensure they stay engaged—BrandLoyalty also rewards customers for with games and other perks.
Lotame Cartographer, part of Lotame’s Connect package, tracks customer identity and behavior across all your sites and platforms, no matter which device or domain they use. With this data, you can target customers with ad types and products that they have already shown interest in.
180byTwo Cosmos provides comprehensive, detailed, and ethically-sourced customer data for companies that want to improve their customer service and advertising campaigns. Cosmos uses both public and private sources of demographic, transaction, income, interest, and other information. Additionally, it provides analytics services to improve marketing and management strategies.
Rakuten Intelligence Data delivers omni-channel behavior, transaction, geospatial, demographic, and trends data for numerous industries
Geocartography Knowledge Group Service Quality & Customer Experience provides practical tool for measuring and improving the service.
Adbrain Measure the Full Customer Journey measures the advertising impact across a customers’ journey. It includes Path to Conversion/Attribution, Unique Reach and Frequency and In-Store Attribution.
Most if not all companies and organizations seek to establish themselves in social media platforms such as Facebook, Twitter, and Instagram in addition to their official website. Online and social media performance tracking is meant to analyze the effectiveness of a company’s social media presence. Are they generating new leads? Are they promoting brand awareness? These questions are important to assess the efficiency of the use of these social media platforms.
Promotional planning is the process of optimizing marketing tools, strategies, and resources to promote a product or service to generate demand and meet set objectives. Artificial intelligence (AI) can be used to effectively plan promotional events, measuring their outcomes, and adjusting as necessary to achieve growth.
Remarketing campaigns show ads to people who have visited a business’s website or downloaded one of its apps. Remarketing identifies people who have shown interest in a company in order to prompt them to recall the business, increasing the odds of them converting.
Nowadays, the abundance of data and the advances in Machine Learning and big data applications reduce the need for top-down segmentation of customers. Smart customer clustering based on many commonalities help companies better address customer needs to provide the right experience and divide resources efficiently.
Brand awareness is the degree to which a customer is able to recall and recognize your brand. Brand awareness is critical for promotion and marketing, especially for a young company. High brand awareness can result in a company becoming very popular or “trending.”
Exante Global Flow Analytics supports alpha generation and risk management by extracting comprehensive price signals from detailed capital flow analysis. Exante complements hard data and raw model outputs with timely, narrative-based content, focusing on key global thematics and risk scenarios. Additionally, Exante maintains dialogues with their clients, providing bespoke coverage and service.
Stirista offers data that politicians and advisors can use to reach out to constituents and donors. Stirista has (so far) 150 million registered voter details sorted into 360 data points, including donation history. With this contact, demographic, web, and behavioral information, Stirista Political Data enables targeted advertising and outreach.
Stirista can also provide historical campaign data at all levels to help politicians plan effective political strategies.
Acxiom Infobase provides customer insight data for targeted marketing campaigns in a wide variety of industries
Acxiom Personix offers people and customer lifetime value data as well as consumer behavior profiles
AnalyticsIQ’s BusinessCore Database provides B2B marketing data on 18 millions businesses and 60 million business professionals.
The BusinessCore Database collects company data and people data. The company data includes contact information, purchase drivers (price, for example), and transaction history. The people data includes personnel contact data, role in the company, and purchase transaction history.