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Oracle Datalogix

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Datalogix by Oracle, provides companies with: consumer transaction, consumer behavior, segmentation, and demographic data. This can be used to both market to new customers as well as to increase brand affiliation among existing customers.

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Oracle Datalogix Database

Also called Oracle DLX, Oracle Datalogix Database provides consumer behavior, transaction history, geospatial, demographic, intent, and consumer lifestyle data for marketers to reach both new and former customers. Datalogix collects this data from over 115 million households and over 10 billion transactions in the auto, CPG, and retail industries.
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