Lotame

Lotame Customer Engagement provides customer demographics, transactions, and behavior data. With this information, businesses can increase customer loyalty and engagement through data-led marketing campaigns.

Lotame Customer Acquisition provides targeted audience personas and audience look-alike models to marketers. This data is based on customer attitudes, behaviors, engagement, and transaction data that Lotame collects on your existing customers.

Lotame Data Exchange is a marketplace of various audience segment databases. These databases come from Lotame itself and other vendors. The Data Exchange consists of four parts: the Third-Party Data Marketplace, the Private Data Exchange (PDX), the TV Data Exchange, and the Custom Data Solutions platforms. This data exchange allows you to easily access data to help your business strategy. All the data listed can easily integrate into your existing CRM.

Lotame Private Data Exchange connects businesses with quality audience segment data vendors. Also called Lotame PDX, this service is part of the Lotame Data Exchange. It measures audience data from anywhere in the world and offers regional and vertical filters.

Lotame TV Data Exchange, part of the Lotame Data Exchange, provides TV audience segments for your marketing needs. Lotame tracks millions of Smart TVs and over a hundred million smartphone TV viewers, making it one of the biggest providers of this type of data around.

Lotame Custom Data Solutions connects marketers with experienced data consultants who can help construct audience data models. The Lotame Custom Data Solutions, part of the Lotame Data Exchange, also offers a pay-as-you-go model for consultations.

Lotame Third-Party Data Marketplace offers thousands of ready-made and custom-built audience segment data. Their offerings come from Alliant, Dun & Bradstreet, Experian, and over forty more third party private companies—in addition to Lotame itself. This Third-Party Marketplace integrates into existing CRM systems. It is also part of the Lotame Data Exchange.

Lotame LAB consists of Audience Builder and Audience Optimizer, an audience segmentation database and an AI audience modeling platform respectively. 

Lotame Data Stream, part of Lotame's Connect package, provides billions of continuously-updated raw customer profile data. With this data, you can advertise personalized products, services, and messages. You can also improve your fraud detection and risk management programs. Lotame's Data Stream likely integrates with your existing CRM software

Lotame Cartographer, part of Lotame's Connect package, tracks customer identity and behavior across all your sites and platforms, no matter which device or domain they use. With this data, you can target customers with ad types and products that they have already shown interest in.

Lotame Connect provides customer behavior data and software integrations for your CRM programs to help your teams best use the latest data, no matter their skill level. Lotame Connect's datasets are Lotame Cartographer and Data Stream. These datasets collect consumer behavior and transaction data across devices and web domains which can then be used for targeted marketing, fraud detection, risk mitigation, and more. The Lotame Connect integration programs are known as Event-Level Data Collection, Data Onboarding, and Consent Management.