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Kantar Media

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DATASETS TOTAL5
Kantar Media is a data provider specializing in retail and marketing data. Kantar Media provides demographic, consumer transaction, consumer sentiment, social media, lifestyle, and price optimization data. Users can use the information provided by Kantar to plan promotions and campaigns as well as to look back and evaluate what worked best for their customers.

Datasets

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Kantar Media Content Distribution

Kantar Media Content Distribution is a database of journalists and influencers who can be selected by brands for the purpose of sending press releases or other media. This database also tracks who received the media sent to them, whether they read, and, therefore, whether a long-term relationship with them should be opened.
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Kantar Media TGI Consumer Data

Kantar Media TGI Consumer Data measures media consumption (print, TV, etc.), attitudes, beliefs, product usage, and brand usage to consumer behavior and attitude. Kantar Media gathers this data from consumers all over the world and it uses its own proprietary surveys and panels so no other vendor has the same quality of information. 
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