As an application of blockchain technology, crowdsales are generally unregulated, allowing investments to reach startups faster and without fees. Additionally, although investors may hold onto their coins or tokens to receive dividends as if they enjoyed shares in the company, they do not have enjoy the same control over company management. Startups then enjoy a level of managerial freedom that companies previously did not have.
Finally, in addition to providing much-needed capital to startups, crowdsales provide crucial measures of the level of interest in a new project.
Since most cryptocurrencies are not yet regulated by a central authority, crypto owners cannot store their currencies in traditional bank accounts. Thus, cryptocurrency wallets (or crypto wallets) were developed.
These wallets generally come in the form of either software or hardware—also called hot or cold wallets. Hot wallets connect to the internet and allow the owner to both receive and send crypto tokens. Cold wallets, on the other hand, do not connect to the internet. For this reason, hot wallets have more security features than cold wallets.
Banks, credit unions, credit card companies, insurance companies, stock brokerages, investment funds, and more must report their activities to government regulatory agencies. Following financial crises in the late 2000s, regulatory compliance has become stricter and more onerous on financial services companies like those listed above.
From the stricter need for reporting and the massive amounts of data generated by financial institutions, the regtech industry has sprung up, combining regulatory reporting and big data technology.
Google Dataset Search provides quality, continuously-updating data of all kinds for both researchers, data analysts, journalists, and the general public. They aim to enable the free and open discovery of all kinds of data and metadata in the world. The platform also offers a Dataset Developer Page to help people add structured data to their datasets or to resolve any other problems.
Google Places API allows users to search for place information either by proximity or a text string.
Account-based marketing (ABM), sometimes called Key Account Marketing, uses various data sources to improve B2B marketing. The “account” in ABM refers to the target company as a whole; it uses not only company data but also crucial information on the key decision-makers within the company who are not always in the purchasing departments.
A store’s location directly impacts supply, profits, marketing, and almost every other aspect of store performance. Much can be learned from the performance of different types of retail stores in different neighborhoods, countries, or even climate areas. Therefore, retailers use geospatial data machine learning models to plan store locations and predict profits.
Targeted marketing is a marketing strategy which identifies an audience that is most likely to buy a product or service and subsequently creates a marketing campaign designed specifically to advertise said product or service to the target audience, using advertisements and promotional messages. This allows different companies to hone in on certain market segments, creating a “specialty” and possibly lowering competition with similar companies.
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