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GfK is an AI-powered intelligence platform and consulting service for the consumer products industry globally. They provide world-class analytics that deliver actionable recommendations to boost sales as well as organizational and marketing effectiveness. They also help customers achieve profitable growth from knowledge and develop innovative end-to-end processes that are faster and more efficient that will deliver true competitive advantage. In 2020, Gfk introduced gfknewron that provides insights and recommendations to some of the most prestigious brands in the world.

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