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GfK is an AI-powered intelligence platform and consulting service for the consumer products industry globally. They provide world-class analytics that deliver actionable recommendations to boost sales as well as organizational and marketing effectiveness. They also help customers achieve profitable growth from knowledge and develop innovative end-to-end processes that are faster and more efficient that will deliver true competitive advantage. In 2020, Gfk introduced gfknewron that provides insights and recommendations to some of the most prestigious brands in the world.

Datasets

GfK Out Of Home Panel

GFK Out-of-Home (OOH) provides an accurate and reliable total out-of-home market consumption patterns through total expenditure on food and beverages outside home.
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GfK Point of Scale Tracking

POS Tracking rely on actual sales data from retailers and resellers to understand which technical consumer goods products are performing well and which are not.
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GfK GfKnewron

GfKnewron is a product combination of data and science to enable customer to make key business decisions with confidence, and drive sales, organizational and marketing effectiveness.
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