Equifax

Algorithmic stock trading—aka “algo-trading”—uses machine learning algorithms to make stock market trades faster than a human could, calculating the best time, price, and amount to trade in an instant.

Fighting money laundering is a complicated task with substantial costs and risks, including—but not limited to—regulatory, reputational, and financial crime risks. Money laundering can be difficult to track, with many false alerts making detection even more challenging. But new technology, such as artificial intelligence (AI) and big data, can increase detection rates and keep your firm safe.

Many companies supply goods, loans, and services based on business and trade credit, either invoicing customers for payment at a later date or providing B2B loans. Business credit risk management assists companies with lending decisions based on a client’s financial health as well as other parameters that may indicate how likely they are to pay on time. Providing the right amount of credit will reduce the risk of late payments or defaults, which expose the vendor to financial risk.

Fraud between companies can interrupt the flow of business and destroy their reputations and it is becoming increasingly difficult to identify and stop criminals from committing fraud: PYMNTS.com’s 2019 yearly report, “Securing B2B Payments,” relates that global markets lost $4.2 trillion in 2019 alone due to fraud. However, machine learning can identify fraud accurately before it has occurred.

Credit scoring is a statistical analysis performed by lenders and financial institutions to assess a person’s creditworthiness for mortgages, credit cards, and private loans. Credit scoring is used by lenders to decide whether to extend or deny credit.
Traditionally, a person’s credit score determined by credit bureaus is a number between 300 and 850 with 850 being the highest credit rating possible. As new types of lenders and insurers emerge, however, the traditional credit score becomes just one parameter joined with a large variety of alternative data that helps determine a person’s creditworthiness. 

B2C fraud includes insurance fraud, payment fraud, identity theft, etc. and reviewing claims is so time-consuming and difficult that many insurers do little more than a cursory review on small claims. Fraudsters know this and will file—and win—small claims for losses that didn’t really occur.  

Brand awareness is the degree to which a customer is able to recall and recognize your brand. Brand awareness is critical for promotion and marketing, especially for a young company. High brand awareness can result in a company becoming very popular or “trending.”

Case management is the optimization of customer care through the construction of a network of formal and informal activities, services, and supports. 

Customer lifetime value (CLTV) is the expected profit that a single customer brings to a company over the course of their lifetime. CLTV represents a shift in emphasis from quarterly or annual profits to the long-term relationships with customers.

Hedge fund investments use several different strategies to achieve returns in both domestic and international markets. They are often aggressively managed and trade in land, real estate, stocks, derivatives, currencies, etc. markets.

The most lucrative hedge funds also have a diverse portfolio—which means investors need to analyze large amounts of data to make investment decisions.

Insurance claims management is the process of managing a claim from reception to settlement. The insurance claim process is particularly suited to machine learning solutions as much can be done to cut time and costs, leading to speedier resolution of claims to the satisfaction of both insurer and insured.

Insurance fraud can be committed by either the buyer or the seller of an insurance policy.

The seller may offer policies from non-existent companies, fail to submit premiums, and churn policies to create more commissions. The buyer exaggerate claims, falsify medical history, post-date policies, sell their policy to for cash when they are diagnosed with a terminal disease, or fake their death or kidnapping. We will focus on the buyer insurance fraud in this post.

Historically, insurers have relied on linear regression of a small number of risk factors, largely reported by the policy-holder on a trust basis, to determine an insurance premium. However, a good prediction model of individual future insurance costs is becoming a business essential as competition in the insurance industry and low customer switching costs have become key drivers for insurers to build a pricing structure which covers their incurred costs.

Everyone wants more leads, but the more we are able to generate, the harder it becomes to identify which of them are actually worth the time and effort spent in order to try to convert them. Lead scoring models let you automatically rank your leads in order of the perceived value each lead represents to your company. Resources for marketing and sales can then be distributed by the priority determined by lead scoring.

Price optimization is the mathematical analysis by a company determines the response of potential buyers to different prices for its products and services. The aim is to meet a company’s objectives of maximizing profits and growing and retaining a customer base.

Sales forecasting is the system by which future sales volumes are estimated—at what price, during which time, and in which market. Product performance forecasting enables businesses to make informed decisions in both the short term and the long term. Machine learning software is continually improved, providing businesses with better analysis all the time—faster and more reliably than manual methods.

Promotional planning is the process of optimizing marketing tools, strategies, and resources to promote a product or service to generate demand and meet set objectives. Artificial intelligence (AI) can be used to effectively plan promotional events, measuring their outcomes, and adjusting as necessary to achieve growth.

The abundance of job seekers nowadays leads many companies to use machine learning throughout their recruitment process. Some examples of this can be found in the fields of talent management, talent attraction, and candidate selection.

Talent management entails understanding the best fields, positions, and backgrounds to set talent up for success. Talent attraction selects the top outlets and channels for attracting the most suitable employees. Finally, candidate selection use neuro-linguistic programming (NLP) tools on CV’s to find suitable candidates.

Remarketing campaigns show ads to people who have visited a business’s website or downloaded one of its apps. Remarketing is designed to get potential customers who have shown interest in your product or service to recall your business and their intent to buy, therefore enlarging the odds of them converting.

In today’s global economy, supply chains include numerous partners, with services and sourcing managed across several organizations and in jurisdictions across the world. Corporations are increasing their use of third-party suppliers in the execution of key strategic imperatives and these third-party operations are becoming larger and more complicated as time goes on. Businesses should upgrade their risk management framework if they don’t want to miss potential profits and saved costs.

AI has been used to improve supply chain and demand forecasting for a couple of decades. Demand planning applications use data driven algorithms to take historical data and use it to forecast. Demand forecasting can include promotion planning or stock and sales forecasting. The machine looks at the forecast, compares it to actual shipments, and suggests alternatives and optimization options. Over time, many companies started doing more specific forecasting for specific regions, products or stores or for more granular points in time. Both retailers and their suppliers (CPG companies or 3rd party shipping and supply chain companies) use their data to help conduct automated decision making within the supply chain.

Targeted marketing is a marketing strategy which identifies an audience that is most likely to buy a product or service and subsequently creates a marketing campaign designed specifically to advertise said product or service to the target audience, using advertisements and promotional messages. This allows different companies to hone in on certain market segments, creating a “specialty” and possibly lowering competition with similar companies.