Endor

Drug discovery covers the whole field of the drug development process, from identifying chemical compounds that could become useful drugs to the clinical trial phase. The drug discovery process is long and complicated, with every stage ripe for implementation of artificial intelligence models.

Most if not all companies and organizations seek to establish themselves in social media platforms such as Facebook, Twitter, and Instagram in addition to their official website. Online and social media performance tracking is meant to analyze the effectiveness of a company’s social media presence. Are they generating new leads? Are they promoting brand awareness? These questions are important to assess the efficiency of the use of these social media platforms.

An online recommendation engine is software that analyzes available user data to generate suggestions for something the user may also be interested in. Such engines are used in an advertising capacity to promote products or services or for the purpose of recommending similar content to the content the user has consumed in the past, such as in streaming services and online shopping services.

Sales forecasting is the system by which future sales volumes are estimated—at what price, during which time, and in which market. Product performance forecasting enables businesses to make informed decisions in both the short term and the long term. Machine learning software is continually improved, providing businesses with better analysis all the time—faster and more reliably than manual methods.

Promotional planning is the process of optimizing marketing tools, strategies, and resources to promote a product or service to generate demand and meet set objectives. Artificial intelligence (AI) can be used to effectively plan promotional events, measuring their outcomes, and adjusting as necessary to achieve growth.

Remarketing campaigns show ads to people who have visited a business’s website or downloaded one of its apps. Remarketing is designed to get potential customers who have shown interest in your product or service to recall your business and their intent to buy, therefore enlarging the odds of them converting.

Nowadays, the abundance of data and the advances in Machine Learning and big data applications reduce the need for top-down segmentation of customers. Smart customer clustering based on many commonalities help companies better address customer needs to provide the right experience and divide resources efficiently.

Brand awareness is the degree to which a customer is able to recall and recognize your brand. Brand awareness is critical for promotion and marketing, especially for a young company. High brand awareness can result in a company becoming very popular or “trending.”