Edge by Ascential

Competitor analysis is the process of understanding your competition in order to succeed in the marketplace. With a proper competitor analysis model, you can benchmark your progress against more established competitors, identify your target market, and even anticipate new products or services from your competition.

Portfolio management is the management of investments to meet long-term financial objectives.

Today, machine learning models and external data are used in order to help companies and individuals better manage, diversify, and maintain their assets and take on less risk for higher reward.
Today, machine learning models and external data are used in order to help companies and individuals better manage, diversify, and maintain their assets and take on less risk for higher reward. Portfolio management models and use cases include any collection of investment instruments like shares, mutual funds, bonds, FDs and other cash equivalents, etc.

Price segmentation is the practice of offering the same products or services for different prices based on who is paying. Examples of a price segmentation strategy include loyalty cards, coupons, and student or senior discounts.

Price optimization is the mathematical analysis by a company determines the response of potential buyers to different prices for its products and services. The aim is to meet a company’s objectives of maximizing profits and growing and retaining a customer base.

Product performance forecasting predicts future sales volumes—at what price, during which time, and in which market. It enables businesses to make informed decisions in both the short term and the long term. Nowadays, companies rely on machine learning software for product performance forecasting as these programs continuously improve, providing businesses with faster and more reliable estimates all the time.

Promotional planning is the process of optimizing marketing tools, strategies, and resources to promote a product or service to generate demand and meet set objectives. Artificial intelligence (AI) can be used to effectively plan promotional events, measuring their outcomes, and adjusting as necessary to achieve growth.

Retail AR refers to the use of augmented reality (AR) and even virtual reality (VR) to improve retail sales. With this technology, customers can do things like try on clothes without undressing or visit stores while in quarantine. Aside from the attraction of trying the newest technology, AR and VR can meet customers wherever they are.

Traffic management, as part of a smart city model, enables private individuals and municipal officials to monitor and manage the flow of traffic.