As an application of blockchain technology, crowdsales are generally unregulated, allowing investments to reach startups faster and without fees. Additionally, although investors may hold onto their coins or tokens to receive dividends as if they enjoyed shares in the company, they do not have enjoy the same control over company management. Startups then enjoy a level of managerial freedom that companies previously did not have.
Finally, in addition to providing much-needed capital to startups, crowdsales provide crucial measures of the level of interest in a new project.
Since most cryptocurrencies are not yet regulated by a central authority, crypto owners cannot store their currencies in traditional bank accounts. Thus, cryptocurrency wallets (or crypto wallets) were developed.
These wallets generally come in the form of either software or hardware—also called hot or cold wallets. Hot wallets connect to the internet and allow the owner to both receive and send crypto tokens. Cold wallets, on the other hand, do not connect to the internet. For this reason, hot wallets have more security features than cold wallets.
Banks, credit unions, credit card companies, insurance companies, stock brokerages, investment funds, and more must report their activities to government regulatory agencies. Following financial crises in the late 2000s, regulatory compliance has become stricter and more onerous on financial services companies like those listed above.
From the stricter need for reporting and the massive amounts of data generated by financial institutions, the regtech industry has sprung up, combining regulatory reporting and big data technology.
IP2Location is platforms to retrieve IP geolocation information using the Database, REST, API and SDK, etc.
IP2Location™ is a non-intrusive IP location look up technology that track down geolocation information that doesn't have permission required from users. A client’s IP address is needed in order retrieves geolocation information that works for all IP addresses including IPv4 and IPv6. It comes with different IP database packages with varying levels of IP geolocation information granularity to suit your business needs. IP2Location™ is a non-intrusive IP location look up technology that track down geolocation information that doesn't have permission required from users. A client’s IP address is needed in order retrieves geolocation information. The platform is simple and no additional cost required for IP location lookup. It comes with different IP database packages with varying levels of IP geolocation information granularity to suit your business needs. IP2Location is a Malaysian company founded in 2002 with headquarter in Penang, Malaysia.
BigPicture ABM Dashboard & Automation allows businesses to identify companies visiting their site for account-based marketing.
BigPicture IP-to-Company Data API identifies site visitors through translation of IP Address to company.
Account-based marketing (ABM), sometimes called Key Account Marketing, uses various data sources to improve B2B marketing. The “account” in ABM refers to the target company as a whole; it uses not only company data but also crucial information on the key decision-makers within the company who are not always in the purchasing departments.
Fraud between companies can interrupt the flow of business and destroy their reputations and it is becoming increasingly difficult to identify and stop criminals from committing fraud: PYMNTS.com’s 2019 yearly report, “Securing B2B Payments,” relates that global markets lost $4.2 trillion in 2019 alone due to fraud. However, machine learning can identify fraud accurately before it has occurred.
Credit scoring is a statistical analysis performed by lenders and financial institutions to assess a person’s creditworthiness for mortgages, credit cards, and private loans. Credit scoring is used by lenders to decide whether to extend or deny credit.
Traditionally, a person’s credit score determined by credit bureaus is a number between 300 and 850 with 850 being the highest credit rating possible. As new types of lenders and insurers emerge, however, the traditional credit score becomes just one parameter joined with a large variety of alternative data that helps determine a person’s creditworthiness.
The abundance of job seekers nowadays leads many companies to use machine learning throughout their recruitment process. Some examples of this can be found in the fields of talent management, talent attraction, and candidate selection.
Talent management entails understanding the best fields, positions, and backgrounds to set talent up for success. Talent attraction selects the top outlets and channels for attracting the most suitable employees. Finally, candidate selection use neuro-linguistic programming (NLP) tools on CV’s to find suitable candidates.
Insurance fraud can be committed by either the buyer or the seller of an insurance policy.
The seller may offer policies from non-existent companies, fail to submit premiums, and churn policies to create more commissions. The buyer exaggerate claims, falsify medical history, post-date policies, sell their policy to for cash when they are diagnosed with a terminal disease, or fake their death or kidnapping. We will focus on the buyer insurance fraud in this post.
Everyone wants more leads, but the more we are able to generate, the harder it becomes to identify which of them are actually worth the time and effort spent in order to try to convert them. Lead scoring models let you automatically rank your leads in order of the perceived value each lead represents to your company. Resources for marketing and sales can then be distributed by the priority determined by lead scoring.
Promotional planning is the process of optimizing marketing tools, strategies, and resources to promote a product or service to generate demand and meet set objectives. Artificial intelligence (AI) can be used to effectively plan promotional events, measuring their outcomes, and adjusting as necessary to achieve growth.
AI has been used to improve supply chain and demand forecasting for a couple of decades. Demand planning applications use data driven algorithms to take historical data and use it to forecast. Demand forecasting can include promotion planning or stock and sales forecasting. The machine looks at the forecast, compares it to actual shipments, and suggests alternatives and optimization options. Over time, many companies started doing more specific forecasting for specific regions, products or stores or for more granular points in time. Both retailers and their suppliers (CPG companies or 3rd party shipping and supply chain companies) use their data to help conduct automated decision making within the supply chain.
Targeted marketing is a marketing strategy which identifies an audience that is most likely to buy a product or service and subsequently creates a marketing campaign designed specifically to advertise said product or service to the target audience, using advertisements and promotional messages. This allows different companies to hone in on certain market segments, creating a “specialty” and possibly lowering competition with similar companies.
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