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AnalyticsIQ was the first data company to blend cognitive psychology with data science to market to consumers. Their philosophy is that you must truly know who your customers are in order to provide them with products and services they need. To do this, AnalyticsIQ believes you must have more than simple demographic data like income, age, and gender. You need behavioral data like past purchases, lifestyle interests, personality traits, religious affiliation, and band loyalty data. AnalyticsIQ works with Insurance, Finances, Retail, Travel, Non-Profit, and many other companies.

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