African Financial & Economic Data

Algorithmic stock trading—aka “algo-trading”—uses machine learning algorithms to make stock market trades faster than a human could, calculating the best time, price, and amount to trade in an instant.

Brand awareness is the degree to which a customer is able to recall and recognize your brand. Brand awareness is critical for promotion and marketing, especially for a young company. High brand awareness can result in a company becoming very popular or “trending.”

Case management is the optimization of customer care through the construction of a network of formal and informal activities, services, and supports. 

Customer lifetime value (CLTV) is the expected profit that a single customer brings to a company over the course of their lifetime. CLTV represents a shift in emphasis from quarterly or annual profits to the long-term relationships with customers.

The process of economic forecasting is at heart the process of attempting to predict the future of an economy. Generally this refers to the economy of a country, but it may also refer to municipalities within a state.

A store’s location directly impacts supply, profits, marketing, and almost every other aspect of store performance. Much can be learned from the performance of different types of retail stores in different neighborhoods, countries, or even climate areas. Therefore, retailers use geospatial data machine learning models to plan store locations and predict profits.

Hedge fund investments use several different strategies to achieve returns in both domestic and international markets. They are often aggressively managed and trade in land, real estate, stocks, derivatives, currencies, etc. markets.

The most lucrative hedge funds also have a diverse portfolio—which means investors need to analyze large amounts of data to make investment decisions.

Organizations must satisfy the unique demands of their customers. The good old days of mass marketing and predictions on limited mixture of products in one location are gone. Conversely, the use of artificial intelligence in inventory generates huge dividends to companies willing to reshape their supply chain orders.

This technological development results from the availability of massive amounts of real-time data now routinely generated by enterprise software systems and smart products. By collecting this data, organizing it, and interpreting it, artificial intelligence and machine learning have introduced an entirely new level of data processing leading to deeper business insights.

Everyone wants more leads, but the more we are able to generate, the harder it becomes to identify which of them are actually worth the time and effort spent in order to try to convert them. Lead scoring models let you automatically rank your leads in order of the perceived value each lead represents to your company. Resources for marketing and sales can then be distributed by the priority determined by lead scoring.

An online recommendation engine is software that analyzes available user data to generate suggestions for something the user may also be interested in. Such engines are used in an advertising capacity to promote products or services or for the purpose of recommending similar content to the content the user has consumed in the past, such as in streaming services and online shopping services.

Price optimization is the mathematical analysis by a company determines the response of potential buyers to different prices for its products and services. The aim is to meet a company’s objectives of maximizing profits and growing and retaining a customer base.

Sales forecasting is the system by which future sales volumes are estimated—at what price, during which time, and in which market. Product performance forecasting enables businesses to make informed decisions in both the short term and the long term. Machine learning software is continually improved, providing businesses with better analysis all the time—faster and more reliably than manual methods.

Property value and mortgage value assessment is the estimation of the future value of a particular asset for purchase, insurance, and more.

Unlike most other purchases, real estate tends to rise in value over time. This rise is influenced by economic and social trends, environmental conditions, and on governmental controls and regulations.  These large-scale trends directly affect the general demand for property ownership, the scarcity of property for purchase, the utility of the property for potential owners, and the ease at which property rights can be transferred. 

Remarketing campaigns show ads to people who have visited a business’s website or downloaded one of its apps. Remarketing is designed to get potential customers who have shown interest in your product or service to recall your business and their intent to buy, therefore enlarging the odds of them converting.

Apartment rental prices are influenced by various factors. The aim of a house or apartment rent prediction model is to analyze the different features of an apartment and its surroundings to generate the most suitable price for rent.