Website traffic data measures the number of a website’s visitors as well as where they came from, how they reached the site, and how long they stayed. All businesses with an online presence need to measure their site traffic in order to survive and grow.
Businesses can find website traffic measurements through searching for a company’s “advertise with us” or “press kit” pages. These advertise the company’s site analytics for potential partners. However, even when the data exists, it may not be up to date. The best solution, then, is to use traffic analytics sites like Google, SimilarWeb, or Alexa. These sites provide real time and historical traffic data for any company; they also offer support to help companies make sense of all the information available.
As noted above, the amount of website traffic data that users can work with is enormous. The most common attributes include visitor IP, device type (laptop vs mobile phone), when they reached the site, how long they stayed, and how they reached the site.
Of particular importance, of course, is how visitors reached a website. Measurements, then, include keyword search, links from social media, and links from other websites, emails, or ads.
Good analytics platforms also allow users to examine the data at any level of specificity they choose. For example, users can compare keywords used to reach a site within a certain time period, then measure how long visitors from certain countries stayed on the site after they arrived. Then they can divide the users by organic vs paid traffic.
Website traffic data tells businesses how well they perform in reaching out to their audience, how successful their ads have been, and how they should go on to target customers in the future. It also provides insight in new avenues for outreach: if a company discovers that a significant portion of their visitors come from a country they weren’t specifically targeting, they may adjust their marketing strategy to appeal more to that audience in the future.
Web traffic analytics can also help companies identify market trends and perform competitor analysis. Indeed, this type of analytics lends itself particularly well to identifying a company’s share of voice within a market.
Due to the potentially enormous amount of data, it is important that a data set be thoroughly cleansed before use. In particular, the data must be correctly matched as it is very easy to duplicate data in this category, especially if analytics use multiple data sources for each website—for example, measuring traffic from apps as well as emails.
SimilarWeb counts big names such as Walmart Inc., Google LLC and Adidas AG as customers. The report that the startup is laying the groundwork for an IPO comes just months after it closed a $120 million funding round led by ION Crossover Partners and Viola Growth. SimilarWeb Chief Executive Officer Or Offer told TechCrunch at the time, in response to a question about the startup’s IPO roadmap, that ”we will pursue whatever we feel is necessary to grow.”
Solipay’s dataset – ‘Solipay Worldwide GDPR-Compliant Browsing Clickstream Data, 8M records’ provides Website Traffic Data, Web Data and Consumer Lifestyle Data that can be used in Targeted Marketing, Trend Forecasting and
Serpstat’s dataset – ‘Fast big data analysis for SEO, PPC and Content Marketing’ provides Website Data, SEO & Web Advertising Data, Website Traffic Data and Web Data that can be used in and Product Performance Forecasting
OnAudience’s dataset – ‘OnAudience – User Behavior Data Stream (Raw Data Feeds)’ provides Individual Data, App Data and Website Traffic Data that can be used in