Search
Profile

Ask your question

Close

What Is Website Data?

Website Data refers to all the files, images, and cookies downloaded to a device when someone visits a website. This data provides information about a site user’s location, behavior, and interests.

Where Does Web Website Data Come From?

Website and app developers install cookies on your device when you visit their site or use their app. These website and app owners may keep this information to themselves or pass it on—anonymized—to third parties.

These trackers also collect passive behavioral information, such as the times you spend browsing the web or playing games on your phone.

Finally, search engines themselves provide website data. Google, for example, provides keyword volume data as well as rankings of websites per country per customizable time period.

What Types of Columns/Attributes Should I Expect When Working with This Data?

This data often appears in the form of an API, though user-friendly analytics pages like the Google Analytics page also provide the same information.

Common attributes of this data include website rank, the number of website visitors per month, and the number of visitors per country. Customer data includes country, language, amount of time spent and number of pages visited on the site, and transaction history.

What Is This Data Used For?

The main uses of this data are commercial. In other words, companies use this data to analyze market trends and competitors, scout investment opportunities based on those trends, and create targeted advertising campaigns.

On the side of the website visitor, this data can make loading websites and filling out information very fast. The user’s entire online experience becomes personalized, which many users enjoy.

How Should I Test the Quality of Website Data?

The best test for a quality website dataset is redundancy. By gathering as much data from as many sources as possible—first-party, third-party, etc.—you increase the accuracy of your data—providing it’s standardized and cleansed regularly, of course.

Interesting Case Studies and Blogs to Look Into

Tourism NZ uses SimilarWeb to shift focus during global pandemic
Afiliza Success Story

Tangible Examples of Impact

“It’s not the Wild West anymore, and browsers, smart routers such as Amazon’s Eero, satellite internet projects such as Elon Musk’s Starlink and other new tech, have the ability to filter everything,” said Zach Edwards, founder of analytics firm Victory Medium. “Upstream user data filtering and privacy-as-a-service are clearly where things are going in general.”

Although they’ll obviously morph and change over the next two years, the API proposals in Google’s Privacy Sandbox offer a peek into the future of data sharing on the web.

What’s In Google’s Privacy Sandbox? Nothing, For Now

Relevant datasets

Clickback Website Visitor Tracking Software

by

Website Visitor Tracking Software enables you to see companies visiting your site, score them, and identify new leads.

0 (0)   Reviews (0)

Ipregistry Compliance with rules

by ipregistry

Compliance with rules provides protection to a business by blocking certain users based on their location, cookies and more.

0 (0)   Reviews (0)

Ipsos Creative Excellence

by

Ipsos Creative Excellence observes the reality of how people make choices, measuring customer sentiment driving sales. Review them here

0 (0)   Reviews (0)

Similar Data Providers

  • The Arabesque GroupThe Arabesque Group
    5 (1)
    Reviews ()
    Data sets (4)
    Established in 2013, the Arabesque Group is a leading global financial technology company that combines AI with environmental, social and governance (ESG) data to assess the performance and sustainability of corporations worldwide. In addition to their Asset Management consultation service, the groups offers Arabesque S-Ray GmbH and Arabesque AI Ltd. datasets.
  • Black Box Intelligence Consumer IntelligenceBlack Box Intelligence Consumer Intelligence
    5 (1)
    Reviews ()
    Data sets (0)
    Black Box Intelligence Consumer Intelligence is designed to provide detailed analysis on individual competitor sales and performance data.
  • Home by VendigiHome by Vendigi
    4.3 (3)
    Reviews (1)
    Data sets (1)
    Home by Vendigi provides audience data for all things home buyers, remodelers, and sellers. Their data comes from first-party sources like top multiple listing systems (MLSs) major brokers like RE/MAX, Coldwell Banker, Century 21, and Sotheby's. Users of Vendigi's Home data range from home and garden retailers to insurance institutions to telecom companies.