Search
Profile

Ask your question

Close

What Is App Data?

App data measures app usage in a given market or location. Additionally, it collects information about the users of these mobile apps.

Where Does App Data Come From?

This data comes from stores like Google Play and App Store as well as internal data from companies selling the apps. Additionally, websites offering apps, either on their site or in an app store, can install cookies that track website visitors to their eventual downloads, providing valuable demographic and behavioral information about app users.

What Types of Columns/Attributes Should I Expect When Working with This Data?

There are several different types of information presented by mobile app datasets, available in APIs or CSVs.

Internal data includes user profiles, language, app upgrades, and real-time location via location tracking SDKs.

Alternately, data that may be more publicly available is usage data. Examples include number of downloads, number of active users, average number and duration of sessions per user, and, of course, in-app purchase data.

What Is This Data Used For?

Companies use this data to monitor their performance among existing customers and their promotional campaigns targeting new customers. It also lends itself to market research for companies weighing whether to enter a new market or develop a new app in their suite of products.

How Should I Test the Quality of App Data?

With the millions of mobile apps available and the many sources of data for any of them, the most important test of quality is the seamless integration of data. Naturally, this process must occur constantly.

Once you have collected and standardized the data, focus on proper cleansing.

Interesting Case Studies and Blogs to Look Into

Case Study: United Airlines
Dog Town Media: 6 Machine Learning Use Cases for Mobile Apps

Tangible Examples of Impact

Gen Z users spend an average of 4.1+ hours per month in top non-gaming apps, or 10% longer than older demographics. They also engage with apps more often, with 20% more sessions per user in non-gaming apps, at 120 sessions per month per app, compared with older groups.

Gen Z spends 10% more time in non-game apps than older users

Connected Datasets

X-Byte | Retail food delivery data & Online food ordering App Scraping | Scrape Food App Data

by

X-Byte’s dataset – ‘X-Byte | Retail food delivery data & Online food ordering App Scraping | Scrape Food App Data’ provides Company Data, Retail & Commerce Data and App Data that can be used in Targeted Marketing, and Pricing Optimization

0 (0)   Reviews (0)

Retail food delivery data & Online food ordering App Scraping | Scrape Food App Data

by

Wersel Brand Analytics’s dataset – ‘Retail food delivery data & Online food ordering App Scraping | Scrape Food App Data’ provides Hospitality Industry Data, App Data and that can be used in and Pricing Optimization

0 (0)   Reviews (0)

TL1- RAW DIGITAL DATA ( MOBILE/BROWSER/TV)

by

TL1’s dataset – ‘TL1- RAW DIGITAL DATA ( MOBILE/BROWSER/TV)’ provides App Data, Individual Data and Web Data that can be used in

0 (0)   Reviews (0)