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Sports & Entertainment Data Sports & Entertainment Data

What Is Sports and Entertainment Data?

Sports and entertainment data encompasses information about everything related to sports and entertainment industries. This includes the players and entertainers, the fans, the administrators, the managers, the coaches, the facilities, and so on. 

Where Does Sports and Entertainment Data Come From?

This data comes from many sources. First, the players and entertainers themselves: their abilities, record on the field, their demographics, the public perception of them. Sports teams and leagues (and sport) have similar data. 

Second is data from the management, agencies, and coaches. They have records of wins and losses as well as play styles and connections to studios, venues, or sponsors. Venue administrators may also use the data to plan exhibitions, events, or activities that draw the public.

Third is data from the fans used for marketing purposes: see our foot traffic, brand awareness, and behavior data entries for more detail.

Finally, there is data about the entertainment facilities themselves. Particularly with the advent of smart facilities, the ability of administrators, economists, and other professionals to determine whether venues meet audience demands or fail to pay for the expense of their upgrades

What Types of Columns/Attributes Should I Expect When Working with This Data?

The data attributes you will encounter depends on the aspect of the data you are looking at. Marketers will look at fans’ behavioral data, online sentiment data, tourism data, and intent data. They may also look at external factors like meteorological data (fewer people go out in adverse weather) or the health of the local economy. Of course, all this information may be presented by data vendors such as the ones on our site as audience segments rather than long columns and rows of statistics.

In contrast, coaches planning diet and training schedules for each of their players will use long columns and rows of statistics with historical data like number of goals and assists per season per club, injuries, weight, etc. 

What Is This Data Used For? 

There are several uses for this data. Sports team managers and coaches can optimize each player’s diet and training, decide on player trades, determine the best plays to run against their rivals, and more. 

Agents and managers for entertainers can decide on marketing strategies and PR campaigns as well as determine which studio or movie/play/etc. would be the best move for their career

Finally, municipal planners and agencies can argue for new facilities to be built. Then city planners can determine the best location for the new facilities and supporting transportation routes, restaurants, and stores. 

How Should I Test the Quality of Sports and Entertainment Data?

Because so many external factors affect this data, it can be hard to determine whether a dataset is really complete. For instance, weather, tourism, politics, and changing economies and fan behavior (such as Generation Z’s inclination toward streaming) affect event attendance—and that is only one aspect of this data category. 

However, with careful forethought and, perhaps, reaching out to one of the data vendors reviewed on our site, you can incorporate as much relevant data as you need to meet your goals. 

Beyond this, make sure that the data you use is updated frequently and as accurate and internally consistent as possible. 

Interesting Case Studies and Blogs to Look Into

General Information:

TD Reply: Global Brand Steering for Football Clubs White Paper

Towards Data Science: Scope of Data Science/Analytics in Sports World | by Vijay athithya

Towards Data Science: Sports Tag

World Economic Forum: Does hosting a World Cup make economic sense?

Case Studies: 

Luca: Big Data analytics for Museo Reina Sofía

Luca: Sierra Nevada: the first smart ski resort in Spain

World Economic Forum: The uniquely unifying power of sports, and why it matters

Tangible Examples of Impact

With the news that fans won’t be present at live events until October at the earliest, and even then, with a reduced capacity, Nolan [Nielsen Sports Managing Director for the UK & Ireland] believes that understanding the remote fan is key to surviving and thriving as the pandemic continues to slow down the global sports economy.” 

Digital Sport: Interview: Nielsen Sports’ Spencer Nolan Discusses Covid-19’s Impact on Sport Media Rights and the Commercial Sport Landscape

“SAS® for venue optimization enables college athletic programs, professional sports organizations and entertainment venues to quickly run seating and attendance simulations to maximize ticket sales, revenues and attendance while supporting fan safety.”

PR Newswire: Can data science get fans back in the game?

CAA uses analytics to match talent to opportunities – a matching system can help make recommendations for people in CAA’s talent portfolio would be a fit. The matching algorithm takes into account demographics, past roles, social media sentiment, talent availability, and many other factors.”

Forbes: Creative Artists Agency: Adding Data And Analytics To Relationships

Sports & Entertainment Data categories (17)

Relevant datasets

Opta Sports Ice Hockey

by opta-sports

Opta Sports provides granular, real-time data and analytics on a range of sports. This includes data on players, teams, managers, and on-field action. For Opta Sports Ice Hockey, they collect specific stats for ice hockey, like penalty minutes or a player’s plus-minus rating.

Further, while their data feeds, widgets, and other services suffice for most users, Opta also offers help from experts to help craft bespoke data solutions.

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Opta Sports Basketball

by opta-sports

Opta Sports provides granular, real-time data and analytics on a range of sports. This includes data on players, teams, managers, and on-field action. The Opta Sports Basketball data set collects basketball-specific stats like dunks and 3-pointers

Further, while their data feeds, widgets, and other services suffice for most users, Opta also offers help from experts to help craft bespoke data solutions.

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Opta Sports American Football

by opta-sports

Opta Sports provides granular, real-time data and analytics on a range of sports. This includes data on players, teams, managers, and on-field action. The Opta Sports American Football data set collects American football-specific stats like touchdowns.

Further, while their data feeds, widgets, and other services suffice for most users, Opta also offers help from experts to help craft bespoke data solutions.

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