SEO (search engine optimization) and web advertising data use keywords and phrases to inform businesses decisions. Companies can analyze markets and competitors as well as drive traffic to their websites.
Web advertising data, also known as online advertising data, is primarily composed of SEO data but uses SEO to focus on marketing goals.
Most of this data comes from Google analytics. Other sources include browsers like Bing, Yahoo!, Yandex, and so on.
There are also third-party vendors that use proxy networks and servers to track this data across regions and industries. These third parties include Ryte, Moz, Ahrefs, SEMrush, and Serpstat.
Common attributes of this data are, of course, search engine keywords and key phrases, divided by geographical region and monthly search volume.
Other attributes include backlinks, the rate of organic vs paid site traffic, and the rate of clicks to a site vs ad impressions.
Businesses are the primary users of this data. In essence, knowing what people search for allows businesses to target people with relevant advertisements or to name their products and services to most appeal to their target customers.
Businesses also use the data to analyze their competitors and their target markets. In this same vein, SEO and web advertising data can lead to networking opportunities for companies in the same industries.
Testing the quality of this data is made very easy, with browser platforms like Google and LinkedIn offering free lessons to help you become proficient in the field.
While data-driven analysis is the foundation of strong content, success also relies on ideas, passion and creativity. Data can inform the topics, format and language, but content creation remains a creative process carried out by humans (although its chances of success increase significantly by taking a data-driven approach). And of course, the process is never over. You need to continually monitor and track the performance of your content based on the metrics you’ve defined and focus on constantly improving it if you are to achieve lasting success.
With a focus on marketing and product development, AI Internet Data helps businesses mine and manage data. They primarily track customer journey, web, event, and other online data and offer resources and training for business professionals. They also offer specific products for marketers, product developers, and executives.
Ogury Mobile Advertising Data tracks contextual and semantic clues in mobile usage to determine what drives people to visit sites & click ads
Position Tech Marketing Data provides company listings, store locations, & other data. They even offer local SEO consulting for marketers