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People and Employment Data People and Employment Data

What Is People and Employment Data?

Sometimes called HR data, people data is the collection of demographic, survey, resume, employment history, contact, and social data on individuals. It may also include payroll and benefits package information. 

Where Does People and Employment Data Come From?

Management and HR departments have collected rudimentary people data for generations. Lately, however, AI and big data management platforms have expanded the sources of and uses of people data. These expanded sources include social media profiles, location data, and student data from a candidate’s college days. 

What Types of Columns/Attributes Should I Expect When Working with This Data?

These datasets can become unwieldy with the amount of potential information recorded, especially if manager notes on employee performance are included. However, most of the attributes themselves sort easily into columns. 

What Is This Data Used For?

HR departments and managerial teams use this data to recruit and manage employees throughout the employee lifecycle. 

Fraud analysts and marketing teams also use this data in service of their goals, as well. 

How Should I Test the Quality of People and Employment Data?

People data comes from many disparate sources and changes frequently, so to ensure the dataset is good quality, you should make sure it is updated and thoroughly cleaned often. Time-stamping the data, especially geographic data, is also a useful test of data quality.

Privacy concerns and compliance issues are another stumbling block for dataset creation. Not only do individuals opt into or out of tracking services, but different jurisdictions have different laws on privacy collection that you must adhere to. This is where using people data vendors like the ones on our site can benefit your organization.  

Interesting Case Studies and Blogs to Look Into

General Information: 

People Data Labs: Our Approach to Identity and Data Building at People Data Labs

what is people analytics? | orgvue

CIPD: People analytics: driving business performance with people data

Case Studies:

McKinsey: Using people analytics to drive business performance: A case study

Sage People: Case study: How google uses People analytics

Humanyze: A Pharmaceutical Company Introduces Cultural Changes To Improve Performance

Tangible Examples of Impact

Research shows that whilst most employers collect very basic HR data this is, more often than not, operationally focussed and simply used only to explain the past.

By moving away from this, largely operational usage, your Employer DNA has the potential to do so much more. It can inform and determine the future and it can transform your employment experience.”

The HR Director: Employer DNA: the power of people analytics

“The mission of the AI Breakthrough Awards is to honor excellence and recognize the innovation, hard work and success in a range of AI and machine learning related categories … “Historically, businesses have struggled to identify and understand trends within their people data – trends that when actioned against can make a significant impact,” said Jack Berkowitz, senior vice president of product development at ADP. “ADP DataCloud addresses this challenge head-on by embedding insights directly within the flow of work. Having this deeper view is critical as businesses begin returning to the workplace.”

PR Newswire: ADP® DataCloud Wins 2020 Artificial Intelligence (AI) Breakthrough Award

“The strategic people side of business has been technology-deficient for decades, and business leaders are tired of the manual, tedious and low-tech processes that come with organizational management. That’s why more than 40 founders and C-level executives have personally invested in ChartHop. They’ve experienced the pains of spreadsheet-reliant people management such as manual headcount and compensation planning, and know how hard it is to make informed and strategic decisions without access to the right data.”

PR Newswire: ChartHop Raises $14 Million Series A Led by Andreessen Horowitz to Bring Organizational Management Out of the Dark Ages

Relevant datasets

UpLead Chrome Extension


UpLead Chrome Extension allows you to search for B2B leads while you browse the web or Linkedin. The firmographic and contact data it generates can be delivered directly to your CRM platform or via CSV file.

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GBG KnowYourPeople


GBG KnowYourPeople provides fast background checks on your employees to keep your organization—including your current employees—safe. KnowYourPeople checks UK Right to Work documents, confirms employee identities, does more than one criminal background check, does a financial background check, and more. 

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US Data Corporation – Specialty Lists

by us data corporation

US Data Corporation – Specialty Lists provide specialized audience segments for marketers to reach their niche markets. These specialty lists include pet owners, political parties, medical professionals, online gamblers, newlyweds, and boat owners.

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