Online/Mobile Data

Network segmentation refers to the act of dividing different parts of a network into separate segments or subnets. This is done either physically or technologically, usually as part of a network access control system that limits who can access what parts of the network.

Once organizations have identified subnetworks, they establish virtual fences around them using a variety of techniques, including VLANs, SDNs, and firewalls.

Taking the place of an in-person managers, a financial robo-advisor provides personalized investment and wealth management services to individuals as well as small and medium-sized businesses.

Robo-advisors use deep learning and other artificial intelligence techniques to offer advice and even automate trades in a variety of industries and account types, from individuals with retirement accounts to small businesses with equity finance plans.

An e-learning course enables people to learn material at their own pace, with no instructor present. Machine learning programs optimize learning with supervised, unsupervised, semi-unsupervised, and reinforcement methods.

While individuals use these courses the most, the highest-paying customers include higher education institutions and corporations.

Of note, although the term is often used interchangeably with “distance learning” or “virtual classroom,” these terms refer to a learning environment overseen by a professional educator. E-learning is self-directed.

A cybersecurity posture is essentially the total procedures, policies, and services that an organization uses to defend itself from cyber attack. Companies evaluate their security risk then develop policies, employee training procedures, and, if they have the resources, malware, virus, and other threat detection services, focusing on their most vulnerable assets.

In short, a cybersecurity posture describes an organization’s cyber threat readiness and identifies areas where this readiness can be improved.

Artificial intelligence has opened new language acquisition pathways for learners and teachers. These programs allow any learner, anywhere, to receive personalized lesson plans and feedback. When part of a classroom (virtual, physical, or mixed), AI language learning programs help teachers assess student progress.

Companies post content to their websites, newsletters, and social media accounts based on social media metrics that indicate when posts receive the most engagement. This engagement varies by social media site, industry, content type (promotion, article, etc.), and the time of posting: post engagement varies by weekday and even time of day. A content calendar, then, is the scheduling of content publication to increase engagement and conversion.

Companies also schedule site maintenance on these calendars, to ensure they only occur during times of least engagement.

Other terms for content calendar include editorial calendar, social media posting schedule, and other variations of these. An editorial calendar, however, focuses on content planned for company-managed websites plus social media accounts. Social media content schedules, on the other hand, focus on social media posts, as the name indicates.

Price segmentation is the practice of offering the same products or services for different prices based on who is paying. Examples of a price segmentation strategy include loyalty cards, coupons, and student or senior discounts.

Promotional planning is the process of optimizing marketing tools, strategies, and resources to promote a product or service to generate demand and meet set objectives. Artificial intelligence (AI) can be used to effectively plan promotional events, measuring their outcomes, and adjusting as necessary to achieve growth.

Behavioral targeting is the process of marketing to people who are most likely to use your products or services based on their demonstrated behavior. This behavior may be online (for example, keywords searched, websites visited) or offline (location tracking data, for example).