B2B data refers to data about businesses whose primary customers are other businesses, not consumers (B2C). The B2B field is different from B2C in several ways. Among them, however, is that the sales journey is much longer and the client’s needs much more specific. B2B data, therefore, is recorded mainly to help in the field of marketing.
There are various sources of this data: websites, news, data-as-a-service (DaaS) providers, and freelance web scrapers. Web scrapers may not always collect the data according to the GDPR (General Data Protection Regulation) law in EU and European Economic Area countries, so you should be aware of where the data you choose to use is coming from.
Additional sources include customer interviews, surveys, and shark tank competitions.
Naturally, B2B data attributes include general company data like company name, industry type, financial data, and employee data. Additional sources that vendors record are the technologies that the companies use.
Above all, you must update changes in the company status whenever they occur because these changes herald opportunities to make a sale. Examples of these opportunities include new acquisitions, promotions, scheduled events, and changes to an office location, source of funds, or investors.
As noted above, companies mostly use this data in a marketing capacity, to ultimately generate sales or leads. However, they can also use the data to conduct market research, allowing you to identify industry trends and compare your company to others in the same field.
To determine the quality of the data, make sure to use a provider with a good reputation. They should be able to provide you with a frequently updated sample data set.
Another important test for B2B data quality is update frequency, particularly as this type of information is constantly changing. In other words, having out of date data that leads to you contacting people who have changed positions, or moved on to a different company, for example, could lead to backlash.
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As lockdowns continue to be turned on and off, [B2B businesses] need to respond quicker, with ways to engage that fit the moment. The pandemic has forced marketers to think of new, innovative ways to generate revenue, which has in turn pushed them to evaluate the technologies they are using in order to do so.
X-Byte’s dataset – ‘Scrape LinkedIn Company Data using Web Scraping Having Global Coverage’ provides Business Registry Data, Company Data, B2B Data and that can be used in Account-Based Marketing and
Versium’s dataset – ‘Versium’s Business REACH Direct – De-anonymize business leads, IPs and domains to enrich and append important business data to best market to your ICP’ provides Firmographic Data, Business Registry Data, IP Data, B2B Data and Website Data that can be used in Targeted Marketing and
Techsalerator’s dataset – ‘584,000 Companies in Morocco ( Full Coverage)’ provides B2B Data, Website Data, Firmographic Data and Business Registry Data that can be used in Targeted Marketing and