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Aug 29, 2021 · 4 minutes read

Data and Customer Enhancement: “The QuestionPro Experience”

An Interview with Crystal Wiese, Director of Marketing, QuestionPro

Sep 13, 2021 · 3 minutes read

Communities and Content: A New Paradigm

The world of “content” has been shaken up over the past twenty years, largely as the result of four conjoined forces:

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Sep 13, 2021 · 3 minutes read

The Second “DT”—Data Transformation

The phrase “Digital Transformation” gained currency about 5 years ago and got a massive injection of steroids as Covid-19 altered (and halted) economic activity the world round

Aug 29, 2021 · 3 minutes read

AI and Data in the Real Estate Vertical: The Quantarium Experience

Residential Real Estate is widely thought of as an upstream market which is to say that whatever happens in Real Estate affects other parts of the economy and of society in profound ways.

Aug 29, 2021 · 2 minutes read

Data Snippets: The Importance of Infrastructure

Dharmesh Godha, President of Advaiya and our Data leader Romi Mahajan on The Importance of Infrastructure for Data Snippets

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Aug 19, 2021 · 5 minutes read

Successful Housing Market Experiences Combine Emotions with Proven Data

You drive up to the house and are pleasantly surprised with the condition of the lot and the attractiveness of the curb appeal. Then you walk in the front door and see the kitchen: the granite countertops, marble backsplash, deep farmhouse sink. Your heart stops. You’ve found THE ONE!

Aug 18, 2021 · 2 minutes read

Upgrade Your House, Upgrade Your Bank Account: Data and House Improvements

Rick Hennessey is the CEO of HouseAmp.

The Housing industry in the US is one of the most important sectors in the economy. Many refer to it as a bellwether category. Both financial booms and financial busts can be attributable to changes in the housing market.

Aug 17, 2021 · 3 minutes read

Data and Metaphors: Eliciting Meaning

Organizations of all kinds—business, political, social—struggle to understand the “human” dimensions of decision-making. To attempt to do so, researchers have devised a complex set of tools with which to elicit information and from that, to derive enough understanding to predict behaviors. At the heart of this process is a concept that most people become familiar with in school: The Metaphor.